These Brands Define Advertainment

When advertising and entertainment collide, "advertainment" is born. Here are a few must-see examples by Red Bull, Spotify, American Idol and Mike and Ike.

Read more at: http://mashable.com/2013/05/14/advertainment/

100 Ways To Use Twitter In Education, By Degree Of Difficulty

These days, Twitter is a powerhouse for marketing, communication, business, and even education, letting people from around the world work together, share ideas, and gain exposure.
It has become a staple at many online colleges and campuses as well, leaving many academics wondering just how and if they should be using Twitter both in the classroom and in their professional lives. So we’ve revised our our original 2009 list to get you started or up to date.
Whether you’re an academic or just interested in building your Twitter profile, keep reading to learn some tips and tricks that can help you take the first steps towards using Twitter for coursework, research, building a professional network, and beyond.

Read more at: http://edudemic.com/2012/04/100-ways-to-use-twitter-in-education-by-degree-of-difficulty/

10 of the best billboard advertising efforts in the world

When it comes to display marketing, one of the best options out there is definitely the billboard. Here are ten of the best to give you a few insights!

See on moneytized.com

4 Simple Ways to Get More Mileage Out of Your Press Release

See on Scoop.it - Transformations in Business

Did you know that just 14% of releases posted on major wire services have been optimized for search? Or that press releases including an image or a video get shared three times more than text-only releases -– and viewers spend up to 30 seconds more time with this content -– but nearly half of marketers do not routinely add images to their press releases?

Many marketers are missing out on opportunities to get their news more widely viewed and shared. So before you issue your next press release, consider these four simple tactics to amplify the reach of your news…

See on mashable.com

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Studying a Masters in Marketing

A masters in marketing program provides the knowledge and skills that allow an individual to be successful in the business marketing community. This page gives more details …

See on onlineanddistancelearning.com

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Are Retailers Ready for Big Data?

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Big data is changing retail in a big way. Is your business using it correctly… or at all? Check out this infographic to see the future of data.

See on mashable.com



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Pinterest sees third straight month of referral growth

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But referral traffic from Pinterest doesn’t necessarily lead to sales…

See on vator.tv

via Tumblr Pinterest sees third straight month of referral growth

What Teens Can Teach Us About Marketing

See on Scoop.it - Transformations in Business

As marketers, we often think of business as business, meaning the decisions that go with it are not personal. It’s that kind of thinking that hurts marketers and brands. When we take “personal” out of the equation, we always lose. If you find that this is how your marketing firm thinks, there is a way to turn that around, and it starts with closely observing teens in action.

See on mashable.com

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5 Low-Cost Social Media Marketing Strategies for Authors

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Authors can tap social media in creative ways to promote their books and book tours.

“Traditional publishers pretty much do nil when it comes to marketing a book, unless you’re Stephen King or happen upon a hit about sparkly vampires,” says Erika Napoletano, author of The Power of Unpopular. “We have to turn to resources like social media to get the job done.”

But beyond the basics — building a website, creating a basic Facebook page and a Twitter account — how can you use social media tools to generate sales for your books with a limited budget?

Here are five creative approaches to consider.

See on mashable.com



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Is your business using Pinterest effectively?

See on Scoop.it - Transformations in Business

“It’s pointless to waste your payroll establishing a presence on a social media platform without accompanying your company efforts with a measurement plan. This is especially important when exploring Pinterest, a relatively new — and particularly segmented — platform that can do wonders for a startup’s brand and bottom line.
I asked a panel of successful young entrepreneurs the following question:
Are you (still) using Pinterest for your business — and if yes, how are you measuring if it’s working?”

See on thenextweb.com

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Very Pinteresting!: The hot social network is taking educators by storm

See on Scoop.it - Studying Teaching and Learning

“Everyone’s buzzing about Pinterest, a new social media tool that connects people through the things they like—but for a growing number of users in classrooms and media centers, it’s fast becoming a powerful resource where teachers and students share images, store lesson plans, read about current events, watch video clips, and collect their favorite apps.”

See on thedigitalshift.com

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6 Posts That Build Engagement on Facebook

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Here are six ways to create the right type of engagement via Facebook posts for your brand.

See on mashable.com

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Does Google Really Reward Quality, Original Content? An Interview With AsktheBuilder Tim Carter

See on Scoop.it - Transformations in Business

Interviewing Tim Carter of AskTheBuilder on whether Google really rewards quality content or white hat SEO. Ground-breaking MP3.

Excellent interview - well-worth listening to.

See on theaveragegenius.net



via Tumblr Does Google Really Reward Quality, Original Content? An Interview With AsktheBuilder Tim Carter

Masters in Marketing

See on Scoop.it - Transformations in Business

A masters in marketing program provides the knowledge and skills that allow an individual to be successful in the business marketing community. This page gives more details …

See on onlineanddistancelearning.com

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Social Media Jobs Salary Guide

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Social Media Jobs Salaries Guide: This infographic lists the best job markets, the most in-demand job titles and salary ranges for social media professionals in the top 20 U.S. cities.