“It’s pointless to waste your payroll establishing a presence on a social media platform without accompanying your company efforts with a measurement plan. This is especially important when exploring Pinterest, a relatively new — and particularly segmented — platform that can do wonders for a startup’s brand and bottom line.
I asked a panel of successful young entrepreneurs the following question:
Are you (still) using Pinterest for your business — and if yes, how are you measuring if it’s working?”
See on thenextweb.com
via Tumblr Is your business using Pinterest effectively?