Thursday, October 16, 2014

Osmo Raises $12 Million For Its Hardware-Based iPad Game For Kids

Osmo, the iPad-powered gaming device built by former Googlers (and dads) as a way to turn tablets into more “hands-on” toys, has raised $12 million in Series A funding, the company is announcing today. The company is also announcing that its products, which are currently available for sale online, will also be made available in 284 Apple stores in the U.S. and Canada.

The game kit will also be sold in Marbles Toy Stores in the U.S., which has a number oflocations mainly in Northeast and Southern California.

Just a month ago, Osmo announced it had well exceeded its sales goals for its hardware-based iPad game, selling $2 million in pre-orders, including those from over 2,000 schools.

The hardware in its gaming kit includes a reflective camera that snaps on the top of the iPad, a stand, and physical game pieces like letter tiles and puzzle shapes. The camera sees the objects placed in front of it, then uses that capability to combine real-world play and virtual gaming.


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