Even though the concept of Content Marketing has been evolving over the last two years, most of the businesses still feel that the premise behind investing in content marketing is still spreading the sales and marketing messages and branding.
Even though you can achieve those goals with content marketing, there’s a lot more to content marketing than simply delivering marketing and sales messages.
The way most content marketers see it, the goal behind content marketing should be to provide information to your customers – answer their questions and doubts about your products or services without pitching them a sales message.
A right content marketing strategy begins with this step – getting the definition of content marketing right....
