fastcompany.com - While ideas may appear to be only in your head, it turns out they’re super social: Darwin talked about evolution for decades before publishing the Origin of Species. And while it might be you that gets the promotion, it’s your connections up, down, and across a company that predict performance. Why? Because ideas are like germs: they don’t diffuse through populations of people at random; they make their way through networks –that is, the relationships you have with people and the connections they have with others.