Wednesday, August 8, 2012

What Teens Can Teach Us About Marketing

See on Scoop.it - Transformations in Business


As marketers, we often think of business as business, meaning the decisions that go with it are not personal. It’s that kind of thinking that hurts marketers and brands. When we take “personal” out of the equation, we always lose. If you find that this is how your marketing firm thinks, there is a way to turn that around, and it starts with closely observing teens in action.

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